This analysis was kindly provided by regular contributor Mark Hopwood. You can find his YouTube here https://www.youtube.com/@markstrainsplanes.
Virgin Atlantic has always done premium travel differently. When Upper Class launched in the 1980s, it wasn’t just another business‑class cabin; it was a direct challenge to the establishment. Virgin promised a first‑class experience at a business‑class fare, complete with chauffeur cars, onboard massages, and a bar at 35,000 feet. It was bold, irreverent, and years ahead of its time.
The airline then became one of the first to introduce a fully flat bed, although it was always slightly peeved that BA beat them to it! The herringbone layout of the 2000’s became instantly recognisable. The onboard bar became a brand signature, and the service culture was relaxed, confident, and a little cheeky, making Virgin feel like the fun alternative to BA’s formality.
But Virgin Atlantic Upper Class is now entering a new era. The fleet is being modernised, the cabins are being redesigned, and even some of Virgin’s most iconic features are being retired. For travellers, the experience you get today varies dramatically depending on the aircraft, and the next few years will reshape Upper Class more than any period since the flat‑bed revolution.
Here’s the TLFL guide to what’s flying now, what’s being retired, and what’s coming next.
In this post:
Upper Class Today: Three Very Different Products
Virgin Atlantic currently operates three Upper Class seats, and the difference between them is significant.
A330‑900neo – The New Flagship

Seat: Thompson Vantage XL suite with door
Layout: 1‑2‑1
This is Virgin’s best Upper Class cabin and the template for the future fleet.
Why it’s the one to book
- Fully enclosed suite with a sliding door
- 22‑inch seat, 76‑inch bed
- 17.3‑inch 4K screen with Bluetooth audio
- Wireless charging
- The Retreat Suite in row 1 — two oversized suites that feel almost like first class
- The Loft social space, instead of a bar
Fleet status:
Virgin has 19 A330‑900neos on order, with nine already delivered and ten still to come.
A350‑1000 – Stylish and Cocooned

Seat: Safran Cirrus NG
Layout: 1‑2‑1
A strong, modern product with a more cocooned feel than the A330neo.
Highlights
- Angled window‑facing suites
- 82‑inch bed — the longest in the fleet
- 18.5‑inch HD screen
- A larger version of The Loft on aircraft with bigger Upper Class cabins and a smaller version called “The Booth” exists on the five leisure configured A350s.
It lacks a door, but it’s still an excellent choice, although, of course, there is no bar!
787‑9 & A330‑300 – The Legacy Herringbone

Seat: Zodiac UCS3
Layout: 1‑1‑1
This is the product most regular Virgin travellers hope to avoid. Once innovative, now dated.
What to expect
- Seats face the aisle, not the window.
- Narrow footwell
- 11‑inch screens
- Traditional bar at the rear of the cabin
The good news: this cabin is living on borrowed time. The key criticisms of the seat are the lack of space, the fact that you cannot easily enjoy the view out of the window (even with a designated ‘window’ seat) and the nature of the seat layout gives very little privacy, often forcing eye contact with fellow passengers. The traditional Virgin Atlantic bar is, possibly, a redeeming feature for some.
The 787‑9 Refit: What’s Confirmed and What Isn’t
Virgin Atlantic has announced a full cabin refurbishment for the 787‑9 fleet — but crucially, the programme does not begin until 2028 and will run into the early 2030s.
What’s confirmed
- The entire Upper Class cabin will be replaced
- The bar will be removed
- The refit will bring the 787 up to modern standards
- New IFE, lighting and soft product throughout
- Three 787‑9s will be retired, reducing the fleet from 17 to 14
What Virgin has not confirmed
- The seat supplier
- The seat model
- Whether the new seat will have a door
- Whether any social space will remain
What industry sources suggest
- Delta, as the majority shareholder, is understood to favour higher‑density premium cabins
- There is no evidence that a Loft‑style space will be included
- The removal of the bar is likely to result in no dedicated social space at all
- The most probable outcome is a straightforward 1‑2‑1 suite layout with no communal area
Fleet Transformation: The Bigger Picture

Virgin is simplifying and modernising its fleet, and the impact on Upper Class is huge.
What’s leaving
- A330‑200s: already gone
- A330‑300s: retirements commenced from late 2024 onwards
- Three 787‑9s: leaving the fleet to be leased to other operators or scrapped
What’s arriving
- Ten more brand new A330‑900neos are still to be delivered
- 787‑9 full refit from 2028 but likely to stretch into early 2030s
- A350‑1000s continuing as the long‑haul backbone
By the early 2030s, Virgin will have a fully modern, suite‑equipped Upper Class fleet.
The End of the Bar (and the Snug)

The classic Virgin bar, once a brand signature, is disappearing.
- A350: replaced by The Loft or The Booth
- A330neo: refined version of The Loft
- 787 refit: bar removed entirely
It’s the end of an era, but the new approach reflects modern premium‑cabin trends: more privacy, more seats, fewer gimmicks. It’s understood Richard Branson is not happy, but without a majority stake and no executive control has little scope to change this strategic direction.
Delta, SkyTeam and Why It Matters

Virgin’s partnership with Delta remains one of the strongest transatlantic joint ventures and the impact of Delta on Virgin is gradually getting stronger.
Benefits include
- Seamless codeshares
- Reciprocal elite perks
- Lounge access
- Integrated schedules and pricing
Virgin’s 2023 entry into SkyTeam added:
- SkyPriority at 970+ airports
- Lounge access across the alliance
- Earn and burn with 18 airlines
For frequent flyers, this is a major upgrade.
The Virgin Clubhouse at Heathrow T3

Still one of the best business‑class lounges in the world. Think private members’ club meets cocktail bar with runway views.
Expect:
- Table service
- Excellent cocktails
- Spa treatments
- A terrace
- A relaxed, grown‑up atmosphere

But, finally, if you’re flying Virgin Upper Class from London Heathrow, here’s the insider trick…
The MarksTrainsPlanesTrams Hack: Arrive Like a VIP

If you’re coming to London’s Heathrow airport to fly Virgin Upper Class, try to take advantage of the unique Virgin Upper Class Wing. If you are being driven to Heathrow, be sure to ask your driver to drop you at the Upper Class Wing and not the terminal. If you plan to arrive by public transport, don’t take the train all the way to Heathrow.
Instead:
- Still use the train but get off at Slough or Hayes & Harlington stations
- Book an Uber Executive car
- Head straight to the Upper Class Wing for drive‑thru check‑in
If you’re driving to the airport, park at one of the parking areas away from the airport itself and use some of the money you save to book that posh black Uber Executive to pick you up and take you to the drive-thru check-in. You’ll never wait long for an Uber around Heathrow.
It’s far more glamorous than dragging your luggage through T3.
1 comment
The drawback of the new upper class (window) seats is that you only get one window, and you have to lean forward to see out of it. .The other windows are “covered” with the new cubby/small shelves.
I’d gladly forgo those little “shelves” for a better view.
The seat itself is an improvement to the coffins for sure.