Club Europe Improvements
As I mentioned previously, BA pledged to shareholders to improve the Club Europe service in Spring 2017. After my recent Club Europe experience , this will be very welcome. They will be improving the service, food and choice onboard from March. What we don’t know yet is the exact start date. Luckily, I have a couple of upcoming Club Europe flights this month so I should be able to review the new service on one of them.
The improved Club Europe will have a new service style, new crockery and meals that better suit the time of day. I am hoping that brunch will be gone, as I feel this is definitely the worst meal in Club Europe. They will also be aligning the service style with Club World. Again, what we don’t know is what that actually means. Hopefully it means that you will get a pre-departure drink as you do on Domestics in the US. It could also mean a starter as well as main and dessert if we are lucky. I am also hoping for an improved wine offering as currently the mini bottles of wine are pretty poor.
Alex Cruz, Chairman and CEO, said: “Club Europe, our short-haul business cabin, remains an important part of what we offer, but when I joined British Airways I could see ways we could improve it to deliver even more benefits for our customers and drive a more consistent service.”
It is good to see BA listening to their customers. With the reduced leg room and meagre food offerings there was becoming less and less reason to pay for Club Europe.
Club Europe Domestic now on sale
This will be introduced from the 1st April 2017. This will mean if you have a connecting flight on the same ticket to or from a longhaul Club World or First class you will get an automatic upgrade to Club Europe. Also if you have booked the top 5 economy Domestic fares (C,D,R,I and U) or a Business UK ticket (Y and J class) then you will automatically be upgraded to Club Europe. In the meantime if you have any domestic flights you may notice some changes to them as BA gear up their IT for the change. Some customers have seen their booking cancelled and rebooked.
Flights are now available to book on both Avios and cash. The prices seem pretty reasonable at £200-230 return on the dates I looked at. This could be a good option for a very quick tier point run. There is no requirement to stay a Saturday night or even 1 night to get the cheapest fare. It is assumed that they will earn 40 tier points per leg as per the other Club Europe flights. Avios redemptions are pricing at 9000 Avios per leg on Reward Flight Saver.
If you have an existing Domestic booking from 1 April and have seats reserved, it is worth double checking whether you have been moved. This is particularly true if you were at the front of the aircraft. If you are lucky enough to be upgraded as above, then you will want to check your new seat assignment.