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Is this the start of dynamic Avios pricing?
BA have for the last year or so been talking about introducing dynamic pricing. Although they have not given specifics, from what their CEO Alex Cruz has been talking about, they want to introduce a two-tier pricing system similar to Hilton. So there would be a base price and then as it got closer to the time or perhaps for popular routes etc the price would increase. He has also been talking about being able to have a slider, again like Hilton, where you choose exactly how many Avios to spend versus cash on a redemption rather than set amounts. It was originally supposed to come in last year but BA’s IT was not up to the task yet. 
HfP reported that BA appear to be trialling allowing you to have virtually zero taxes on an Avios redemption. On one route from Heathrow to Chania in Crete, it is showing some interesting options. It could also signal a change in pricing for Avios. Normally this would be a standard £25 Reward flight saver fee each way. It is now showing a range of options starting at 22,000 Avios and 50p in taxes. There is another option too for 19,500 and £12.50 fees.
This is only happening on one route for now which suggests it is a trial but it certainly seems to signal that the dynamic pricing may be on its way soon.
HT: Head for points
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2 comments
The ‘dynamic pricing’ is all well and good but the per avios price is VERY low and something ppl should be mindful of
Hi Michelle,
OT: On QR A320 Business, how can you tell if you have new J or old seats as I have read some old seats are still out there and experflyer just displaying standard 2/2 configuration which can for either.
Thx
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