Today BA has released more details about their planned improvements in a press release. I covered this yesterday as well.
Here are the details:
As part of its commitment to create a more premium experience for its customers, British Airways is set to offer a range of improvements, both on the ground and in the air.
The airline has worked with its expert catering providers to introduce new plant-based menus, including a burger. The new menus will initially roll out across the airline’s Heathrow lounges, before appearing on its US lounge menus. A plant based burger has been on the menu for as long as I can remember in the Concorde Room. The last one I had wasn’t great so I’m hoping they change supplier if they are going to do more of them.
As part of its commitment to sustainability, across the airline’s Heathrow lounges customers will notice new water stations. Work also continues to remove single-use plastic across the airline, and all plastic water bottles in Heathrow lounges are being replaced with glass, which will be rolled out across the airline’s UK lounges over the next month.
From next month the airline is set to move to the next phase of its dining experience; a service more akin to one that customers would have experienced pre-pandemic (though no end in sight for single trays in Club World until the autumn currently). Club Europe can expect a more premium service with new menus with more options. The airline is also working on the next phase of its long-haul catering, with according to the press release “exciting changes afoot.”
From automated lounge entry to new digital signage across the airport, British Airways is focused on making journies “even more seamless and stress-free”. Though initiatives like this also have potential cost savings too!
Tom Stevens, British Airways’ Director of Brand and Customer Experience, said: “We’re committed to ensuring we deliver a premium proposition for our customers throughout their journey with us and when we do so, we need to ensure that sustainability is at the heart of it.
“We want to create an even better British Airways and know that we need to keep making changes to the customer experience with things like alternative menus, reducing plastics and introducing new technology to get us to where we want to be. In addition to these improvements, we are also moving ahead at speed with some of the larger initiatives that we promised to our customers, such as the roll out of our award-winning business class seat, Club Suite.”
12 comments
BA: Enough of the woke “sustainability” virtue signalling. Just give us a hard product that compares favourably to the best airlines, food that’s edible and an IT department that provides a system that doesn’t crash and burn every few days. Words are meaningless in themselves; show us proof that you are on the path to returning to the glory of the King/Marshall days when we could be proud of our national airline.
Get longhaul OTD sorted times are abysmal very few A/C depart LHR on time or anywhere near departure time BA57 LHR-JNB yesterday 22HRS LATE if you dont sort out these appalling delays you won’t need to worry about menues as you won’t have any PAX to feed look at Virgins OTD out of LHR most depart within 10-15 minutes also the endless complaints of refunds
As an ex BA employee and a current shareholder I’m totally ashamed the way BA has detiorated come second from the bottom after Ryanair that’s something to be proud of
Agree David and possibly get your experienced crews’ back into business and First instead of kids who are more interested in playing Candy Crush in the galley and forgetting pesky Gold Card holders like myself.Not asking for much Sean.
I’d like to see evidence of BA getting some of the customer service and website features fixed and improved. For instance, being on hold for 15+ minutes on the ‘priority’ GGL line, as a GGL customer being charged a £10 booking fee now even though I couldn’t make the booking online, similarly not being able to put a flight on HOLD for 72 hours by paying the £10 security fee online which you can do if you call the GGL dedicated line, the website stating that it doesn’t accept my stored Amex card but when I select to use another card and put exactly the same details in as the stored one the transaction goes through, if travelling Geneva-LHR on one booking and having a connection in London travelling onto the US on another booking not being able to check-in one’s luggage for the entire journey but having to pick it up at LHR and then checking it in again. I could go on and would welcome somebody from BA contacting me to go through all these matters.
Well said, David. And I’ll add, I’m not booking BA until they prove they can consistently answer the phone like a proper airline — maybe in 2023? (Isn’t it sad that I’m typing that about once-proud British Airlines?)
We are travelling in about 2 weeks will see if there any differences.
One thing, we have flown AA and Delta pre pandemic, but
BA was better than both.
All this talk… ????????
It would be nice of they could simply start by fulfilling their current schedule to be honest, instead of constantly cancelling flights at the last moment. And they wonder why their systems are under massive stress by customers trying to get refunds/compensation!
Like others have said, start doing the basics right first. Treat your customers and your staff well. Provide us with a good, reliable service, on a modern fleet, for a fair price, and then maybe we will stop thinking you are something more than just a glorified Ryanair.
You have to put aircrafts from uk to larnaca cyprus with entertainment. With tvs.uk to larnaca is not a short haule is long haule. Is 4 hours and 40 minutes from Heathrow to larnaca and from larnaca to uk is 5 hours.put the planes with tvs like you used to have before.and you will see the difference.
Do these announcements EXCITE me? NO! Zero innovation. Just take a look at the “What’s New” section on the BA website and it’s full of stuff that’s been on there for ages. Letting experienced customer facing staff go has been a disaster. I always rated BA crew and rarely had a problem.
I have had a BA Amex for about 10 years and enjoyed many business and first class flights using avios and companion vouchers.
I am now questioning why I continue, we jointly have 4 companion vouchers, 2 travel vouchers and a lot of air miles and currently are unable to book any flights to destinations we wish to go to this year. We are leisure travellers and can be fairly flexible and use alert websites but still no joy. So I really done care at this point about BA promises about changes to cabin service , food etc., I would just like to be able to book a flight!
We are in a similar position with accumulated 2-4-1s and a huge store of Avios. I’m not sure I value Club World at all and we may switch our loyalties to booking premium with Etihad and Qatar in future, buying in their frequent sales. The tax and carrier-imposed charges on a pay-with-Avios booking go a long way towards business class tickets with a competitor. We may convert our Avios to Nectar points and buy wine and champagne from Sainsbury’s instead!
PR pish!!!
Answer the phone, respond to messages, fix the antiquated, unreliable and badly maintained IT both internal and customer facing.
Then deliver, not promise reliable catering to the quality and volume of the competition and clean the damned cabins properly! No-one wants to be inches deep in the crumbs of the last passenger or enjoys the wine and coffee stains.
Comments are closed.