Singapore Airlines ex EU from £1544 + BA’s dynamic Avios pricing – what does it mean?

Singapore airlines A350 business class review stockholmA350 business class on Singapore

Singapore business class fares from Stockholm

Although Singapore Airlines have sales out of the UK the prices are still normally incredibly expensive. When I recently flew to Auckland recently, I flew from Stockholm on Singapore’s relatively new service for only around £2100 in business class. Singapore has now launched a sale flying from Stockholm to a range of destinations. They are nowhere near the price of some of the Qatar deals that usually appear during sales from Scandinavia. However, if you want to try Singapore Airlines they are a lot cheaper than travelling from the UK. Singapore flies a very smart A350 from Stockholm with incredibly wide seats and a large flat bed. However, the seats do vary depending on where you are sitting.

Singapore Airlines A350 business class seat in bed mode

A350 bed in bulkhead seats

The drawback other than getting to Stockholm is the fact that the aircraft stops in Moscow making the journey longer. I didn’t really find it an issue on the way to Singapore but coming back in one go from Auckland I could have done without it! You can read my full review of the Stockholm to Singapore A350 flight here.

Here are the details of the sale:

You must book by 10 April 2018 for travel until 28 February 2019. The minimum stay is 7 nights. Tickets are non-refundable but can be changed for a fee which varies according to destination. Flights are available either on the A350 service via Moscow or via other European departures points from Stockholm. Personally, I would go for the Moscow service.

  • Koh Samui from £1,632
  • Bangkok from £1,632
  • Phuket from £1,632
  • Singapore from £1,544
  • Kuala Lumpur from £1,614
  • Penang from £1,649
  • Da Nang Vietnam from £1,745
  • Ho Chi Minh City from £1,789
  • Bali from £1,789
  • Lombok from £1,789

You will need to book through the Singapore Airlines Swedish website which you can find on the sale page here.


BA’s dynamic Avios pricing is looming but what does it mean?Avios bonus

Alex Cruz, BA’s Chairman and CEO, has made no secret of the fact that they are planning to change to dynamic pricing on Avios in 2018. The rumour is that this change may be imminent, even as soon as this week. However, given that they have not only lost their top spot as the UK’s Superbrand but left the top 20 altogether, they may wish to delay more bad PR!

Air France’s Flying Blue scheme has just launched their own version of dynamic pricing so this will give you an idea of what dynamic pricing actually means. Hilton also have a similar model for their redemptions. Ironically the Flying Blue new scheme is due to launch on 1 April 2018!

With the Flying Blue scheme, there are no longer award charts available for redemptions or route bands. They will publish a base price for every route but the actual price will vary according to a number of factors.

Will BA follow this model? Well, perhaps not exactly but Alex certainly indicated in various interviews that he would expect popular or last minute bookings on high-value tickets to cost more Avios. In his interview with the Points Guy, he said he would like to adopt a similar system to Vueling where he previously worked. This was based on the actual cash price of a ticket that you wanted to redeem miles for. He also said he wanted to tackle the issue of customers with miles to spend who can never find a redemption. This would mean that if there was a seat available on the plane you could buy that seat with Avios. However, the price would vary according to how much the ticket costs at the moment you buy the redemption. If you booked early then you would get the best price theoretically, although it would be interesting to see what happened during sales for cash tickets.

The Etihad model with 2 tiers of pricing is another option. This scheme has tickets available at a much lower price which are very limited in quantity and then also a category where prices significantly higher with plenty of availability. This would certainly make it simpler for people to plan ahead. Whether Alex Cruz’s vision for truly dynamic Avios will be realised when it is introduced remains to be seen.

There are pluses and minuses with dynamic pricing whichever model they go for. It should mean that there are more seats available even at the last minute on Avios which will be useful to a lot of people. The downside is if they go for truly dynamic it could be very difficult to work out exactly how many Avios you would need to save up and could lead to disappointment when you try to book.

What do you think about BA introducing dynamic pricing for Avios redemptions? Let me know in the comments below or on social media

HT: Gary Leff at View from the Wing


10 Comments on "Singapore Airlines ex EU from £1544 + BA’s dynamic Avios pricing – what does it mean?"

  1. I think dynamic pricing is a terrible idea. There’s far less great deals to be found with Hilton since they changed their system.

    For ‘dynamic pricing’ I just read ‘huge devaluation’.

  2. For somebody with a lot of Avios that I just never get the chance to redeem this could be a boon. I use Avios for part payment which works well but have never bought a full Avios ticket or Avios upgrade as they are never available. In fact the inability to spend them has made me less inclined to continue to be loyal to One World, which is the point of the scheme I assume. If BA cock this up they’ll get even more bad press and it will fail as a loyalty system. I’m sure they’re fully aware so I expect there will be headline grabbing offers to keep us all sweet and then other not so good deals. I’m curious to see how it works before I condemn it but I’m one passenger they may well lose to other airlines if it’s not of some benefit to me to keep saving Avios.

    • Hi Jamie. From hearing Mr Cruz speaking it sounds like you are the sort of person the change is aimed at. After all it makes sense to reward people with lots of Avios as they are most likely (although not always) your most frequent flyers.

  3. I was going to ask, If other airlines have already dynamic pricing in place how has this panned out for people using dynamic pricing – good or bad feedback?
    My concerns are changes are rarely in the consumers favour!

    • Personally I think it all depends on your situation. If you are miles rich, book a long time in advance and are flexible then often these changes can bring a few bargains such as the Hilton pricing which for me has often been cheaper than before if I am flexible with dates. If you are not in any of those groups I am pretty sure it would be much worse and also quite confusing.

  4. David Harrop | 13 March 2018 at 10:06 am | Reply

    There are some really good fares out of Istanbul to Bali with Singapore at the moment – £1088. You can get an economy return to Istanbul with Turkish for £150 ish.

  5. I tend to book 355 days out so do you think the amount of avios required will be lower than today’s prices?

    • It is a possibility as both Hilton & AF lowered some base prices when they went to dynamic but I’m sure some will go up too.

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