News: BA’s virtual reality – 3D cinema in the skies

LONDON, UK: British Airways will be bringing First customers a 3D cinema in the skies through virtual reality headsets on select flights, photographed at London Heathrow on 25 July 2019 (Picture by Nick Morrish/British Airways)

Hilton APAC

British Airways customers will have their own 3D cinema on board as the airline exclusively trials a new virtual reality headset in a UK first.

From now until the end of 2019, customers travelling on select flights (BA 117 departs at 08.25)  in First from London Heathrow to New York JFK will be able to enjoy a selection of films, documentaries and travel programmes in 2D, 3D or 360° formats.

The headsets from VR eyewear specialists, SkyLights, allow customers to fully immerse themselves in 3D view regardless of the position they are sat in. The experience even works when they are lying fully flat.

British Airways will be bringing First customers a 3D cinema in the skies through virtual reality headsets on select flights

British Airways is the first UK airline to trial the technology and has worked with experts to select a range of therapeutic programmes, including guided meditation and sound therapy, specifically designed for customers who have a fear of flying.  

Sajida Ismail, Head of Inflight Product at British Airways, said: “We are always looking at the latest technology to enhance our customers’ experience on the ground and in the air. Virtual reality has the power to revolutionise in-flight entertainment and we’re really excited to trial these new glasses as they should create a unique and memorable journey for our First customers”.

The AlloSky virtual reality headsets are designed by SkyLights, former alumni of British Airways’ parent company IAG’s Hangar 51 start-up accelerator programme.

 

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